Tag Archives: negative option marketing

Understand Auto Renewals To Stay Out of Trouble

Consumers opt into free trials all the time. They are essential in trying a product before having to commit to it. But sometimes what the consumer doesn’t realize is that they actually opted into an auto-renewal. Auto-renewals are those pesky trials that roll into a paid subscription without any action taken by the customer. While they are great for business, these efforts need to be carefully scrutinized to ensure they comply with state and federal regulations. Inability to comply with … Read More